Contact and Registration Forms and Surveys

Forms and surveys analytics

Quick answer: Go to Sites → Analytics to see views, responses, completion rate, and (for surveys) slide-level drop-off. Filter by form, survey, or date range.

What you can measure

Analytics gives you a clear view of how your forms and surveys are performing:

• Total Views — how many times the form or survey was viewed in the selected date range.
• Responses — how many completed submissions came in.
• Completion Rate — the percentage of viewers who completed the form. Includes an automatic comparison to the previous period.
• Average Time — average completion time.
• Total Views chart — a line chart over time to spot trends and anomalies.
• Per-Asset Breakdown — when viewing all forms or all surveys, a table breaking down views per individual form or survey.
• Slide-level metrics (surveys only) — when a single survey is selected, you see views and drop-off per slide.

How to use it

1. Open the analytics dashboard

1. Click Sites in the main menu.
2. Click Analytics in the top navigation.

2. Set your filters

• Type — pick Forms or Surveys (top-left dropdown).
• Asset — All forms/surveys, or a specific one.
• Date Range — Last 7, 14, 30, 60, or 90 days; or a custom range.

3. Read the data

Look at the metric cards at the top for the overview. Use the line chart to see trends. If you've selected a single survey, scroll down to see the slide-level table.

Survey slide-level analysis

When you select a single survey, you see a table with one row per slide:

• Slide — the slide number and title
• Views — how many people reached this slide
• Drop-Off — how many exited on this slide, shown as a count and a percentage

Use this to find friction points. If a specific slide has high drop-off, that's where visitors are abandoning the survey — usually a sign the question is too long, confusing, or asks for something they're not ready to share.

How drop-off is calculated

For slide N (where N is greater than 1):

• Drop-Off (count) = Views on slide (N-1) minus Views on slide N
• Drop-Off (%) = Drop-Off count divided by Views on slide (N-1), times 100

Slide 1 always shows "N/A" because there's no previous slide.

Why drop-off can be negative

If a slide shows negative drop-off, that means more visitors arrived at this slide than at the previous one. Common causes:

• Jump/skip logic routes some visitors past a slide and to a later one.
• Slide re-ordering — you reorganized slides after some data was collected, so "previous" doesn't mean what it used to.

If you see negative drop-off and aren't sure why, check your conditional logic rules for jumps and skips, and check whether you've reordered slides recently.

What about comparing to the previous period?

Completion rate automatically shows a comparison to the immediately preceding period of equal length. If you've selected the last 30 days, it compares to the 30 days before that.

Tips

• Watch the completion rate week over week. Sudden drops usually mean something changed — a new form field, a broken embed, a change in your traffic source.
• For surveys, identify the slide with the worst drop-off and rework it. Often a single bad question is the bottleneck.
• High views and low responses usually means your form is too long, too confusing, or asks for too much too early. Try cutting fields.

Related articles

• Where form and survey responses show up
• How to create a survey
• Conditional logic: showing fields, jumping slides, disqualifying responses