Contact and Registration Forms and Surveys

Common school forms and what to put on each

Quick answer: Most schools need four core forms: a tour request, a general inquiry, a newsletter signup, and an event registration. Each has a typical field set and a typical follow-up workflow.

Tour request form

The single most important form for most schools. Purpose: capture qualified prospective families who want to see the school.

Suggested fields:

• Parent first name and last name
• Email
• Phone
• Child's name (or names, if multiple)
• Child's grade level interested in (dropdown)
• Preferred tour date / preferred contact method
• How did you hear about us? (dropdown — used for marketing attribution)
• Any questions or topics they want to cover

Follow-up automation:

• Auto-acknowledge with a confirmation email that includes a link to schedule
• Tag the contact with tour-request
• Notify your admissions team via email
• (Optional) Add to an admissions pipeline as a new opportunity

General inquiry form

For prospective families who aren't ready to tour yet but want information.

Suggested fields:

• Name
• Email
• Phone (optional)
• Child's age or grade level interested in
• Question or message (multi-line text)

Follow-up automation:

• Auto-acknowledge with a "thanks for your interest" email
• Send an informational email with key links (programs, tuition, application process)
• Tag the contact with inquiry
• Add to your newsletter list (with consent — see the newsletter form below)

Newsletter signup form

For people who want to stay in the loop but aren't ready to inquire about enrollment.

Suggested fields:

• First name
• Email
• Interests (optional checkboxes — "events", "admissions updates", "school stories")

Follow-up automation:

• Tag the contact with newsletter-subscriber
• Send a welcome email confirming the subscription
• Include an unsubscribe link in every future newsletter

Event registration form

For open houses, info sessions, summer programs, and other events. Often this is a separate form per event.

Suggested fields:

• Name
• Email
• Phone
• Number of attendees
• Child's name(s) and grade (if relevant)
• Any special requirements (dietary, accessibility)

Follow-up automation:

• Auto-acknowledge with event details (date, time, location, what to bring)
• Tag with the specific event (open-house-fall-2026)
• Send reminder emails 1 week and 1 day before the event
• Send a thank-you email after the event with a "next step" call to action

Other forms worth considering

• Re-enrollment intent form — early in the year, ask current families if they plan to return.
• Referral form — let current families refer friends, with a thank-you incentive.
• Job application form — for prospective staff and teachers.
• Volunteer interest form — for parents or community members who want to help.
• Donation form — for fundraising campaigns.

Tips

• Start with the tour request form. It's the highest-impact form for most schools.
• Don't over-ask. Every required field reduces completion. A tour request form with 5 fields will get more submissions than one with 15.
• Tag everything. Tags are how you'll later segment, filter, and message specific groups.

Related articles

• How to create a contact form
• Attaching a form to a calendar booking
• Embedding forms on your website