Your First Week

Launching your first funnel page

Quick answer: A funnel is a focused landing page that captures a specific action — usually a tour request. Build it in Sites → Funnels with one clear call-to-action, then point ads and your "Schedule a Tour" website button at it.

What a funnel is (and isn't)

A funnel page is a single web page focused on one goal. For schools, the typical first funnel is a "Schedule a Tour" page:

• Brief intro to your school (1 paragraph)
• A few photos or a short video
• A clear "Schedule a Tour" button that opens your booking calendar (or a form)
• Maybe a few testimonials
• Your contact info at the bottom

It is not your full school website. It's a focused page designed to convert prospective families into tour bookings.

Why this comes after the calendar

The funnel sends people to your booking calendar. The calendar has to exist first.

Step-by-step

1. Open the funnel builder

1. Click Sites in the main menu.
2. Click Funnels.
3. Click + New Funnel.

2. Start from a template (recommended)

Growth Suite has school-specific funnel templates. Pick one that matches your goal — "Tour Request" or "Open House Signup" templates are good starting points. You can customize everything; templates just save you the blank-page problem.

3. Customize the content

• Replace placeholder text with your school's actual content
• Upload your school's photos
• Update colors to match your brand
• Edit headlines for clarity ("Schedule Your Tour — Spring 2026 Tours Now Open")

4. Set up the call-to-action

The most important element of the page is the CTA button. Configure it to either:

• Open your booking calendar — when clicked, the family lands on the calendar booking page
• Show an embedded form — when clicked, a form appears on the page for them to fill out

The calendar approach is faster (one less step), but the form approach captures more info upfront. Pick based on what your admissions team prefers.

5. Configure the post-submission flow

After someone books a tour or submits the form, where do they go?

• A thank-you page — confirms their booking and sets expectations for what comes next
• An immediate email confirmation — see the automatic follow-up article
• Tag the contact — adds tour-request or similar so you can filter later

6. Set the funnel's URL

By default the funnel lives at a Growth Suite URL like school.growthsuite.com/tour. You can also use a custom subdomain like tours.yourschool.org — see the domain setup article.

7. Publish

Click Publish. Test the funnel by visiting the URL and clicking through as a parent would.

Common funnel types for schools

• Tour request — the most common first funnel
• Open house RSVP — for specific upcoming events
• Information request — for prospects who aren't ready to tour
• Application start — for families ready to apply
• Summer camp signup — seasonal programs

Tips

• One CTA per funnel. Funnels work because they're focused. Pages with three different actions confuse visitors.
• Mobile-first. Most families visit on phones. Test your funnel on a phone screen before publishing.
• Test the booking flow yourself. Click your CTA, fill out the form, complete the booking. Make sure everything lands correctly.
• Add the funnel URL to your website. Wherever your website says "Visit Us" or "Tour Us", that button should point to the funnel.

Related articles

• Setting up your booking calendar for tours
• Setting up automatic follow-up for new inquiries
• Setting up your admissions pipeline